Advertising

Ads (4 presentations):

Link to collaborative [|wall about ad appeals].

Figuring Out Appeals:
American Psychological Association report on the sexualization of girls:
 * 1) What techniques or appeals are being used to attract attention and to make you want to buy or think you need the product.
 * 2) Note also if a key selling point is used (for example, the product is new)
 * 3) Does the ad promise something?
 * 4) What other messages are being delivered, that is, with which aspect(s) of yourself are you being made to feel unsatisfied?

Link to Jean Kilbourne's lecture //[|Killing Us Softly 3]//

Questions about the portrayal of women in advertisements:

Questions to ask when deconstructing an advertisement

Offensive Ads